12 May 2026 · 9 min read
Waiting for postings puts you in the largest possible applicant pool at the worst possible moment. A targeted campaign inverts that.
Build a list of 40 companies that fit your criteria, then identify two people per company: one peer, one hiring decision maker.
Reach out with a specific, useful message — a relevant observation about their market, not a request for a job.
Track everything, follow up twice, and expect the process to take weeks rather than days. Consistency compounds faster than volume.